Most Popular Social Media Platforms 2020 for Advance Promotion Technology of Your Webpage or Blogging Sites
With 92% of B2B marketers reporting that they use social media, the question is not whether or not to adopt social media marketing, but where to focus your efforts.
With 92% of B2B marketers reporting that they use social media, the question is not whether to adopt social media marketing, but where to focus your efforts.
Vimeo, LinkedIn, YouTube, Facebook, Instagram, SlideShare, Twitter, Tumblr, Bitly, Google+, Vine, Pinterest - if marketers have something today, it's certainly a wide range of among which to choose
If you are new to social media marketing, this can be a very daunting list. Otherwise, it's probably just exhausting. The good news is that when you look at your target audience, this overwhelming list of social media network options will disappear and reveal the few networks that your audience actually engages with.
Below, we take a look at the top-performing B2B social networks. What are you taking advantage of?
Considered the primary social network for B2B marketers, if you don't already use it, it's time to link your business and get started. Not only can you create a business page for free, but since February 2014, you can also be an editor. This policy change allows you to publish content on this popular platform and share it on the rest of your social networks.
The value of LinkedIn comes from the fact that it is designed to support business relationships. There are thousands of LinkedIn groups dedicated to users who want to connect with other professionals to discuss topics that are important to them. These types of groups do not want to be sold or bombarded with sales promotions. They represent a great opportunity to demonstrate your expertise and provide thought leadership on topics important to your prospects. Once you are an established and respected voice in these groups, it will be easier for you to create and manage your own group.
As you become more familiar with the platform, you may want to explore its advertising options. From LinkedIn text ads and sponsored InMail campaigns and updates, LinkedIn has unique targeting capabilities and a range of advertising opportunities available to suit many different budgets.
Twitter has become an excellent network for businesses to engage and build relationships with their target audience, gain competitive intelligence, keep the market informed of upcoming releases and increase demand for new products. In fact, a study by Market Probe International found that 72% of Twitter followers are more likely to buy something from a business they follow.
With Twitter, engagement is essential. It is not enough to tweet a few updates every day. Follow your customers back, identify the key contributors in your sector - with solid follow-ups - and communicate with them regularly.
When sharing content, use #hashtags to make sure your posts are seen. Vary the content you share to include videos, infographics, and other images to keep subscribers engaged. Once you are an established user, consider trying out promoted tweets and other advertising options.
Social video - or video shared via social media - has come to play an important role in B2B marketing. In fact, B2B marketers have cited video as one of the three most effective social media marketing tactics. YouTube offers a great opportunity to demonstrate the personality of your brand by publishing your content through your own proprietary channel. Start talking about a new product on the market with a demo video, give an overview of what it's like to work in your company or show the human side of your help center.
Purchased by LinkedIn in 2012, SlideShare is visited by more than 70 million users each month. It has become a popular for marketers to increase their reach and generate new leads. Users share webinar presentations, sales presentations, market research and more.
When using SlideShare, go the extra mile to check your presentations for changes and tighten up the graphics to encourage views. Include a call to action, your website address, and social media channels on the final slide so that users know what action you want them to take.
The first widely used social channel, Facebook now claims 900 million active users. To exploit its full potential, it is important to build your fan base. Many traders do this with a contest; most use other social networks like Twitter and LinkedIn to promote them.
Facebook lets you humanize your brand with employee photos, share videos, and even check media. It also offers a variety of ways to segment and target customer profiles via paid campaigns.
If you decide to add Facebook to your mix, make sure your prospects are using this tool to engage in business. Be realistic about its uses and scope.
Remember that social media is stronger when played in surround sound. Use Twitter and LinkedIn to promote links to your SlideShare presentations. Integrate presentations into your website with calls to action to see a product demo on your YouTube channel. Whichever social media works best for you, make sure you use it in harmony.